ZOEVA just launched 8 new shades of Pure Matte Lips, a matte liquid lipstick in a tube with a doe foot applicator. A dusty muted range of pure perfection that REALLY gets me going! The formula is matte but comfortable for being a liquid lipstick, it is completely kiss- and smudge proof but dissolves slowly from the inside if you eat and drink a lot, especially oily food. These aren't so dry that they flake off though, and they are easy to top up without turning gunky and thick. You know how liquid lipsticks work by now, right? In all it's a high quality formula for a good price. Available at the ZOEVA website for €11.50. ZOEVA Pure Matte Lips in About Turn, Courtesy Call, Seeing Hearts, Wicker Wings, Calm Void, Dare to Dream, Lost Muse, Life Portion ZOEVA Pure Matte Lips in About Turn, Courtesy Call, Seeing Hearts, Wicker Wings, Calm Void, Dare to Dream, Lost Muse, Life Portion ZOEVA Pure Matte Lips in About TurnDescribed as a deep pumpkin. Super even and easy to apply, quite an original shade of orange! Will be great for fall, or maybe as a base to put a brighter orange gloss on top? ZOEVA Pure Matte Lips in Courtesy CallDescribed as a warm rosy brown. Super easy application, this shade will probably suit anyone. Not too original but beautiful. ZOEVA Pure Matte Lips in Seeing HeartsDescribed as a muted mauve. A tiny bit thin in consistency but not bad. Another universally flattering shade, not as purple as many mauve tones are, more of a rosy shade in my opinion. ZOEVA Pure Matte Lips in Wicker WingsDescribed as a greyish brown. Great formula, great shade. A modern take on 90's brown lips, not at all poopy, it looks classy and vampy! ZOEVA Pure Matte Lips in Calm VoidDescribed as a pure taupe. The thinnest formula out of these, needed a tad more precision when applied. GORGEOUS colour!! I was surprised by how much I like it. Quite light and not too grey for being a taupe. ZOEVA Pure Matte Lips in Dare to DreamDescribed as a light lilac. Needed some precise application but not bad AT ALL for being a whitened pastel as those are usually pure hell. This colour is ODD, a ghost grey purple pink?? I expected to hate it on me but the super grey undertone made me feel like a spooky 60's Kardashian Barbie. I'm so excited to do a graphic look with it, adjusting the rest of the face to flatter it more. ZOEVA Pure Matte Lips in Lost MuseDescribed as a vibrant bluish purple. Beautiful formula that applied without a problem. The only true bright in the collection, really fun happy shade. Somehow it just doesn't inspire me? Not even sure why ZOEVA Pure Matte Lips in Life PortionDescribed as a taupey green. Super even and easy application. The shade of lipstick I never thought I needed, but now can't imagine not having in my collection. Straight up the same colour as my eyes haha! Never seen anything like it. Floored! Which shades are your favourites?