Contact for Blog info:Cruelty free beauty influencer/blogger from Gothenburg, Sweden. My name is Viola Holmgren and I've been handling the subject of beauty digitally and in print since 2008. I focus on simplicity while still working with strong elements like shape, colour and contrast.  Makeup doesn't have rules. The only person who decides what's right or wrong and if you're wearing it or not is you, and that's where my job as a blogger comes in handy. Use my experience as a guide or an inspiration towards finding your own way. All reviews and opinions are my own. I work according to Swedish marketing laws and therefore make collaborative and/or paid material very clear for you as a reader.